Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results, often reffered to as organic results. The higher ranked on the search engine the bigger audiance you attract. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies.
Search Engine Optimization – SEO
keyword and market research
evaluation of the competition
organic seo tactics
title tags/alt tags/meta tags...
traffic throught social media
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